Radio: On the Up?
Derek JonesMediaTel Group
OK, here is today's project – do a quick SWOT analysis for the UK commercial radio industry right now. Just three or four key factors under each heading. And do it without looking at my attempt below – then we can compare notes.
Welcome back. Now let's see how we match up. As ever with a SWOT, there are threats that might be overcome and turned into opportunities; and opportunities that look good now, but may not work out as planned and may become threats.
Take industry consolidation. It creates an air...