Radio lunch for busy Muscovites - radio control in Moscow

Tanya Koshechkina and Nick North

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005.

Radio lunch for busy Muscovites - RadioControl in Moscow

Tanya KoshechkinaGfK GB, United Kingdom

Nick NorthGfK Media GB, United Kingdom

INTRODUCTION TO THE MARKET

While research figures released by PricewaterhouseCoopers, the Internet Advertising Bureau and...

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