Radio Forth

of 35 - 54 year old women. Total Forth reach gained 15% to a three year high and an average listening increase to an all time high.
Agency: 1576 AdvertisingAuthors: Mark Gorman

Integrating Advertising and Sales Promotion to Rejuvenate an Old Favourite

 

INTRODUCTION

Advertising rarely, if ever, operates in a vacuum, hence the difficulty in proving its effectiveness. Although this paper...