of 35 - 54 year old women. Total Forth reach gained 15% to a three year high and an average listening increase to an all time high.
|Agency: 1576 Advertising||Authors: Mark Gorman|
Integrating Advertising and Sales Promotion to Rejuvenate an Old Favourite
Advertising rarely, if ever, operates in a vacuum, hence the difficulty in proving its effectiveness. Although this paper...