Radio audience diaries? 'This parrot is deceased!'

In this rejoinder to Paul Kennedy of RAJAR (Admap, October 2003), Tony Jarvis, MediaCom/Grey Global Group, argues for electronic measurement of radio audiences rather than diaries.

Radio audience diaries? 'This parrot is deceased!'

Tony Jarvis MediaCom/Grey Global Group
As our clients' champion for media measurement integrity, wemust respond to Paul Kennedy'sarticle in...