Radio and the consumer’s mind

James Peacock, technical consultant to the Radio Ad Effectiveness Lab (RAEL), here describes new research investigating Radio and the consumer's mind: how radio works.

Radio and the consumer's mind

James Peacock

In an earlier edition of Admap, I had the pleasure of introducing the Radio Ad Effectiveness Lab (RAEL) and its first two primary research studies about how radio advertising works in the US (1).

Subsequently, in...

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