Radio Advertising Effectiveness Laboratory (RAEL)

Kaki Hinton, James Peacock and Branch Watkins

The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the United States.

RAEL

A new approach to understanding radio and filling the void in radio sales research

James Peacock Peacock Research Inc.Kaki Hinton and Branch Watkins Pfizer Consumer Healthcare

The RAEL Research Compendium

Before doing any new effectiveness research,...

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