Radio Advertising Bureau: I Saw It On The Radio campaign

When the Radio Advertising Bureau (RAB) saw television attracting advertising dollars that it felt should be spent on its own medium, it struck back.

Radio Advertising Bureau: I Saw It On The Radio campaign

Chris Amorosino

Overview

When the Radio Advertising Bureau (RAB) saw television attracting advertising dollars that it felt should be spent on its own medium, it struck back. The RAB believed that...