RACV - the numbers game

Short campaign in Dec 1999 to Feb 2000 for RACV home and motor insurance products, to halt share loss and stimulate calls to the RACV call centre.

RACV Insurance

The numbers game

Authors: Greg Moore, Chris Brooking Agency: Clemenger BBDO Melbourne

Objective: to halt the falling market share of RACV's home and motor insurance products and to achieve missed sales targets by directing ...