RACV Insurance
The numbers game
Authors: Greg Moore, Chris Brooking Agency: Clemenger BBDO Melbourne
Objective: to halt the falling market share of RACV's home and motor insurance products and to achieve missed sales targets by directing ...
RACV - the numbers game
Short campaign in Dec 1999 to Feb 2000 for RACV home and motor insurance products, to halt share loss and stimulate calls to the RACV call centre.
