Objective: to halt the falling market share of RACV's home and motor insurance products and to achieve missed sales targets by directing more traffic to the RACV call centre.
Results: Call volume increased substantially overnight and sales volumes followed within 10 weeks of the campaign launch.
When we think of challenging categories,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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