RACQ: Distracted Drivers

RACQ, the insurance company, set out to have people modify their behaviour when driving to reduce accidents and fatalities in Australia.

Executive Summary

Phone addiction whilst driving is a real problem.

And Queenslanders love their mobile phones, they love them to death.

In Queensland, it's estimated that 1 in 4 crashes are the result of driver distraction. [Source: CARRS-Q , 2018.]