Racing past the barriers: the success of the Apache motorcycle in India

With the help of innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand.

Racing past the barriers: the success of the Apache motorcycle in India

Poonam KumarMotivational Research, APAC Region, TNS Asia, India

Prasad NarsimhanTVS Motor Company, India


This paper demonstrates client success achieved by responding to the challenges...

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