Race Equality Matters: #Mynameis – the Fuh-Net-Ic Filter

Edelman, a global communications firm, increased earned impressions, user participation and media coverage in the UK for Race Equality Matters by building a database of phonetically spelt names.

Everyone has a name. Unfortunately, not all have their name pronounced correctly.

Background

According to a recent poll with respondents from over 100 organizations, mispronunciation of names is the most common microaggression towards minorities in the...

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