R3 Report: 2022-2023 China Video KOL Marketing and Management White Paper

R Shengsan found that while Chinese market owners continue to increase investment in social marketing and KOL content marketing, they are often trapped by various management problems, resulting in a decline in effectiveness and a waste of funds. KOL video content has obvious advantages in attracting likes, but the requirements for management and control are relatively high, and multi-dimensional prudent evaluation is urgently needed.
  • In the post-epidemic era, China's social media ecology has undergone further changes in the past two years. While the scale of social media delivery is gradually increasing, the industrial chain of social media content is also being further refined. Among them, KOL content delivery occupies a pivotal position in social media marketing. In the past two years, it has ushered in the rapid growth of the overall delivery scale, the rapid expansion of marketing service territory, and the high degree of segmentation of marketing service providers. Video content, as the "darling" of KOL content marketing, is getting more and more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands