R3 Report: 2022-2023 China Video KOL Marketing and Management White Paper

R Shengsan found that while Chinese market owners continue to increase investment in social marketing and KOL content marketing, they are often trapped by various management problems, resulting in a decline in effectiveness and a waste of funds. KOL video content has obvious advantages in attracting likes, but the requirements for management and control are relatively high, and multi-dimensional prudent evaluation is urgently needed.
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