Quorum Federal Credit Union: Fall Term Account Campaign

Quorum needed to convince existing customers and prospects to deposit money in a term account. With economic jitters high and interest rates low compared to previous years, the credit union turned to a multi-channel approach to reach its target audience.

Quorum Federal Credit Union: Fall Term Account Campaign

True North Inc.


Category: Financial Products and ServicesCountry where program ran: USDate program started/ended: September 2009

Product Description: Quorum offered a 15-month term account to current members and new members and a special 8-month term account rate to celebrate a 1-year anniversary and a branch grand re-opening.

Advertiser/Client Name: Quorum Federal Credit UnionMedia Channels: Direct MailEmailInsert


Marketplace Challenge:

Due to the state of the economy in the fall of 2009, Quorum was losing deposits from its members. With...

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