Quorn: Re-thinking planning for the coming storm: How planning can help the planet, one brand at a time

Quorn, a meat substitute product brand, launched a campaign in the UK to raise awareness of the climate crisis and tackle it before it becomes irreversible.

Campaign details

Brand: QuornAgency: adam&eveDDB

Summary

"By 2030, the biggest impacts of climate change will be irreversible."

(The United Nations)

We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways.

But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways.

So, this is a paper - by planners and marketeers, for planners and marketeers - that outlines five key shifts we believe our industry can make to reverse a crisis that's still within our power to reverse....

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