Quickbooks: Adios Cuadernito

Accounting software brand QuickBooks made an iconic item the focal point of an awareness-building, culturally relatable campaign targeting Hispanic small business owners (SBOs) in the US.

Campaign details

Brand: QuickBooks Brand owner: Intuit Entrant company: alma DDBIdea creation: alma DDB Miami Market: United States Sector: Information technology Media channels:Online video, Word of mouth, Influencers, KOLs, Online display, Social media, Radio...

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