Quick commerce in India: The challenges and opportunities for brands

Manoj Mansukhani

Wunderman Thompson’s Manoj Mansukhani examines the quick commerce landscape in India and the challenges that companies have to overcome when building up their brands.

This article is part of a Spotlight series on quick commerce in India. Read more

Ever had a craving for chocolate or ice cream, only to find you have none at home and the only option is to get out of your house and drive to the nearest store to get some? Just the thought of that has made you drop the idea of eating anything. But quick commerce or q-commerce is fulfilling demands like these and much more.

Companies catering to this consumer need have started offering the promise of 10-minute delivery. This promise is what...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands