Questionnaire length and fatigue effects - does size really matter?

Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little empirical research to determine the specific impact.

Questionnaire length and fatigue effects - does size really matter?

Sandra RathodBloomerce Access Panels Europe, Netherlands

Andrea LaBrunaUniversity of Catania, Italy

INTRODUCTION

Online data collection is currently one of the fastest growing trends in the...