Quess Corp Pvt Ltd: Reimagining Quess 2.0

Quess, a business services company, launched a campaign to reposition itself as India's largest private-sector employer, to create a distinct image as a proxy for employment generation for hinterland India and increase share of voice, taking over its biggest competition.

Background

Quess Corp is India's leading Business Services Company, offering a gamut of professional services that cater to activities that are non-core to a company, including but not limited to recruiting, staffing, security, and facility management. These non-core services are essential to conducting seamless business operations. They enable companies to outsource these tasks to professional service providers and focus on their own suite of products, services, customers, and stakeholders.

Challenges

However, due to a lack of understanding of the magnanimity of such business services, Quess often got left out of mainstream media narratives on staffing, recruitment, and other allied...

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