Quenching Thirst Through Sports Marketing

The author, from Dr Pepper/Seven Up Inc, describes how his company goes about developing its events marketing - with particular reference to intercollegiate athletics in USA.

Quenching Thirst Through Sports Marketing

Miscellaneous Data

Gerald JohnsonDr. Pepper/Seven Up, Inc.

 

It's billion of dollars, thousands of people, hundreds of products, and very competitive!
What is it? Soft Drinks!
'A refreshment machine that ...