Quenching Thirst Through Sports Marketing
Miscellaneous Data
Gerald JohnsonDr. Pepper/Seven Up, Inc.
- It's billion of dollars, thousands of people, hundreds of products, and very competitive!
- What is it? Soft Drinks!
- 'A refreshment machine that ...
Quenching Thirst Through Sports Marketing
The author, from Dr Pepper/Seven Up Inc, describes how his company goes about developing its events marketing - with particular reference to intercollegiate athletics in USA.
