Queer Britain: The place to be seen

Queer Britain, a museum of British LGBTQ history, launched its London site through placards and partnerships with queer influencers to present it as a space for LGBTQ+ people to be seen.

Charity Queer Britain has worked for four years to establish the nation's first permanent LGBTQ+ museum. The agency was briefed to create a campaign to launch the space, at Granary Square King's Cross in London, in a way that was fully inclusive of the queer community.

Strategy

When we don't see ourselves reflected in the world around us, it can create feelings of isolation and a lack of validation. Queer people have long been underrepresented, and much queer history has been erased.

The charity felt the need for education and visibility was vital. Having a permanent physical space for queer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands