Charity Queer Britain has worked for four years to establish the nation's first permanent LGBTQ+ museum. The agency was briefed to create a campaign to launch the space, at Granary Square King's Cross in London, in a way that was fully inclusive of the queer community.
Strategy
When we don't see ourselves reflected in the world around us, it can create feelings of isolation and a lack of validation. Queer people have long been underrepresented, and much queer history has been erased.
The charity felt the need for education and visibility was vital. Having a permanent physical space for queer...