Quebec Milk Producers: Cute Kids to the Rescue

Quebec Milk Producers, a milk brand, hired children for all key roles of its campaign in Canada to reconnect Quebecers with cow's milk in an attempt to increase milk consumption.

Campaign details

Brand: Quebec Milk Producers Brand owner: Quebec Milk Producers Entrant company: Touché!Idea creation: LG2, Montreal Market: Canada Sector: Milk & dairy drinks Media channels: Magazines - consumer, Newspapers, Outdoor, Out-of-home, Radio & audio, Social mediaBudget: 1 - 3 million

Creative assets

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