Quebec Milk - Deux c'est mieux.

Quebec Milk’s initial campaign to establish milk as a brand was successful. But when sales began falling 1% by 2003, and consumption touched 0.7 glasses a day, it launched the ‘Two is better’ campaign.

Quebec Milk - Deux c'est mieux

EXECUTIVE SUMMARY

Results Period: September 2003 to May 2004.

Start of Advertising/Communication Effort: September 15, 2003.

Base Period: September 2002 to May 2003.

From 1998 to 2003, the Quebec Milk campaign had established an...