Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is incorporated.

Quantifying Brand Experience Value

Kazuo SonobeResearch & Development Dept., Nikkei Research Inc., Japan

INTRODUCTION

Until recently the concept of “experience” has been examined by philosophers including J. Locke, D. Hume and I. Kant. Currently,...