Quantifying Brand Experience Value
Kazuo SonobeResearch & Development Dept., Nikkei Research Inc., Japan
INTRODUCTION
Until recently the concept of “experience” has been examined by philosophers including J. Locke, D. Hume and I. Kant. Currently,...
Kazuo SonobeResearch & Development Dept., Nikkei Research Inc., Japan
INTRODUCTION
Until recently the concept of “experience” has been examined by philosophers including J. Locke, D. Hume and I. Kant. Currently,...