Quallyfication

Andy Dexter

The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method.

Quallyfication

Why the generalists will inherit the earth

Andy Dexter Citigate DVL Smith

Sound Bites

It has long been a tenet amongst more enlightened (or possibly simply more cynical) researchers that 'all data is qualitative'. For a variety of reasons I believe that this is now truer than ever. In fact, many are now arguing that the notion of 'scientific' quantitative research is now on the way out, to be replaced with an emergent, pragmatic model that takes better account of intuition and subjectivity in decisionmaking. I argue that qualitative researchers ought to connect best with this model because...

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