Quallyfication

The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method.

Quallyfication

Why the generalists will inherit the earth

Andy Dexter Citigate DVL Smith

Sound Bites

It has long been a tenet amongst more enlightened (or possibly simply more cynical) researchers that 'all data is qualitative'. For a variety of reasons...