Quality Meat Scotland - Make the most of your roast

This paper provides a simple example of how an educational campaign can be used to change years of ingrained consumer behaviour.
Agency: The UnionAuthor: Giles Moffatt

Quality Meat Scotland - Make the Most of Your Roast

How an advertising idea fundamentally changed Scots' cooking habits and opened their eyes to roast pork

INTRODUCTION

Quality Meat Scotland is responsible for marketing...

Not a subscriber?

Schedule your live demo with our team today