Quality insights to solve a luxury problem - marketing to affluent consumers in the digital age

Luxury brands rely on carefully planned and executed marketing activity to appeal to consumers' emotions, and also look to cultivate an image of exclusivity.

Qualitative insights to solve a luxury problem – marketing to affluent consumers in the digital age

Beth UyencoMicrosoft Corporation, United States

Olivier GouletKR Media, France

Alex CharltonEssential Research, United Kingdom


While most marketers acknowledge their target consumers' reliance upon digital media, what remains challenging is identifying which of the many forms are effective in engaging consumers. This is no less difficult for luxury goods marketers who remain perplexed by the varying options available and the possible synergies across various ad-supported media.

Qualitative techniques are extremely valuable in uncovering the relative influence of various media – perhaps...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands