Quality control of TV peoplemeter panels

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels.

Quality Control Of TV Peoplemeter Panels

Hugues ChavenonCentre d'Etudes des Supports de Publicit (C.E.S.P.) andKen PurdyeREACH MASS Institute

Introduction

After being in numerous countries for 10 to 20 years, the precision of peoplemeter individual measurement...

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