Qualitative computing for marketing and business

Lyn Richards and Tom Richards

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret discussions of issues or topics.

Qualitative Computing For Marketing And Business

Analytical needs and computer supports

Tom RichardsFounder and Proprietor, QSR Pty Ltd, Australia.andLyn RichardsDirector of Research Services, Founder and Proprietor, QSR Pty Ltd., and Research Professor...

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