Quaker Oats Company: Mikey campaign

In 1962, the Quaker Oats Company developed a new brand called Life Cereal, a product designed to be nutritious and tasty.

Quaker Oats Company: Mikey campaign

Robert Schnakenberg

Overview

In 1962, the Quaker Oats Company developed a new brand called Life Cereal, a product designed to be nutritious and tasty. With an advertising strategy aimed at convincing parents and their...