Quaker Oats Company: Be Like Mike campaign

Susan Risland

One of the most memorable advertising campaigns by the Gatorade Company encouraged consumers to emulate the brand's spokesperson, basketball superstar Michael Jordan.

United States
Strategy

Quaker Oats Company: Be Like Mike campaign

Susan Risland

Overview

One of the most memorable advertising campaigns by the Gatorade Company encouraged consumers to emulate the brand's spokesperson, basketball superstar Michael Jordan. The "Be...

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