Quaker: Keep your immune system up

Breakfast oats brand, Quaker Oats, aligned itself with credible lifestyle, health and food publishers to almost double its annual average growth during COVID-19 in the Philippines.

Campaign details

Brand: Quaker OatsBrand owner: PepsiCoEntrant company: Inca Asia Pacific, SingaporeIdea creation: Inca Asia Pacific, Singapore / Mindshare Philippines, Taguig / PepsiCo Philippines, ManilaMarket: The PhilippinesSector: Breakfast cerealsMedia channels: Content marketing, Online display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

In 2020, Quaker's business objective was to grow the brand by building consumption. In view of that, the Quaker Immunity Campaign was started to promote relevance among consumers. From communicating Smart Heart in early 2020, the brand quickly shifted to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands