QT Hotels and Resorts: QT Curious Currencies

QT, a luxury hotel chain, invited guests in Australia and New Zealand to pay for their stay using an item of personal value to increase brand awareness and consideration among unique travellers seeking immersive experiences from their accommodation.

Campaign details

Brand: QT Hotels & Resorts Brand owner: QT Hotels & Resorts Entrant company: ThinkerbellIdea creation: Thinkerbell Melbourne Market: Australia Sector: Hotels Media channels: Competitions & contests, Email marketing, Magazines - consumer, Online video, Outdoor, Out-of-home, Social media, Websites & microsites, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

QT is a luxury hotel chain designed to allow guests to indulge their strangest desires. From x-rated art to unexpected room service offerings, theatrical staff members and more, every aspect of the...

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