QQ Star X Ultraman Integrated Marketing Project

During the school season, QQ Star will bundle the high-heat two-dimensional IP Ultraman to create limited packaging, take advantage of the IP to enhance brand influence and favorability, plant new packaging, efficiently spread brand information, and deepen the exclusive brand image of QQ Star children.

Case details

Brand: QQ StarBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: DairyMedia Channels: Key Opinion Leaders, KOLs, Mobile & Apps, Online Display Advertising, News Feed Advertising, Events, Activities & Experiences, User Native Content (UGC), Packaging & Design, Brand IP MarketingBudget: 10-12 million

Case Summary

In the opening season of QQ Star, the world-class animation IP Ultraman will be linked to build a high-ranking star dad alliance to interpret the charm of IP, create a brand interaction...

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