QQ Star Milk: Discovery's Kenyan safari

QQ Star Milk, a milk beverage brand, launched a campaign in China to increase brand awareness and drive sales.

Campaign details

Brand: QQ Star MilkLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

During the pandemic, nutritional milk beverage, QQ Star Milk's sales declined. QQ Star needed to maintain its position as the leading healthy growth beverage for...