QQ Star Milk: Discovery's Kenyan Safari

QQ Star Milk, a milk product brand, launched a campaign in China to maintain its position as the leading healthy growth beverage for children, increase brand awareness and drive sales.

Campaign details

Brand: QQ Star MilkLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

During the pandemic, nutritional milk beverage, QQ Star Milk's sales declined. QQ Star needed to maintain its position as the leading healthy growth beverage for...