Qinyuan is the only water purifier brand in the industry that claims to remove 64 harmful substances. However, due to fierce market competition in recent years, the brand hopes to strengthen brand differentiation, increase brand voice, and increase sales performance and ROI.
Case details
Brand: Qinyuan
Brand owner: Unilever
Main agency: Shanghai Zhongyin Digital Technology Co., Ltd.
Secondary agency:Shenzhen Yimian Network Technology Co., Ltd.
Put on the market: Mainland China
Delivery time: June 1st-June 18th, 2020
Industry:Household...
