Qinyuan Jingdong 618 "Hengjing Extreme Filter Seeing is believing"

Qinyuan is the only water purifier brand in the industry that claims to remove 64 harmful substances. However, due to fierce market competition in recent years, the brand hopes to strengthen brand differentiation, increase brand voice, and increase sales performance and ROI.

Case details

Brand: Qinyuan

Brand owner: Unilever

Main agency: Shanghai Zhongyin Digital Technology Co., Ltd.

Secondary agency:Shenzhen Yimian Network Technology Co., Ltd.

Put on the market: Mainland China

Delivery time: June 1st-June 18th, 2020