Qifu CNY breastfeeding mother year-end leave

In recent years, the competition in the milk powder market has become increasingly fierce, and channel prices have fallen.

Case details

Brand: Illuma

Brand owner: Wyeth

Main agency: Tian Yu Kong Shanghai

Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched in: Mainland China

Industry: Maternal and Child Care

Media channels:

Budget: 6-8 million

Case Summary

Communication background :

The mother group tends to be younger. They have different concepts about child-rearing and family from the older generation and pay more attention to "self". Qifu hopes to establish an emotional connection with the new generation of mothers at the CNY node.

Circle Insights :


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