Challenge being addressed/Objectives of the campaign
Our Objective:
- Strengthen preference for Qatar Airways amongst Indian travellers
- Reintroduce unique services and offerings that makes Qatar Airways stand apart
Our Challenges:
- In March 2020, India decided to close its borders for all international flights, to curb further spread of pandemic. The aviation industry was one of the worst hits.
- IATA figures show that total year 2020 demand (revenue passenger kilometers or RPKs) fell 65.9% compared with 2019, International passenger demand in 2020 was 75.6% below 2019 levels.
- 'When will travel be normal' again, apprehensions and concerns grew among people
- Industry went into...