Time to Choose
Agency M&C Saatchi/MarkAdvertiser Qantas Frequent FlyerAuthor Gregg Girling, Mark Vadgama and Rebecca BezzinaTotal Campaign Expenditure $5 - 10 million
To get points holders with various bank rewards schemes to convert their points into Qantas Frequent Flyer points.
But the task was complicated by two factors.
Firstly, the ability to transfer points from a partner program to QFF was about to radically change, with participants losing the ability to exchange their bank loyalty points to QFF altogether after a March 31st deadline.
Secondly, we were asking them to do...