Q1 2009 UK Advertising Spend Forecast: A WARC Analysis

This article summarises recent advertising forecasts issued by WARC covering the period from 2009 to 2010.

Q1 2009 UK Advertising Spend Forecast: A WARC Analysis

Laura James and Stephen WhitesideWARC Online

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association.Online is the only medium likely to grow throughout this period, at an average of 9% per quarter, while outdoor and transport will be the first form of ...

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