PX Mart's Off Coffee:“Mom's Black Hole”

PX Mart is the largest supermarket chain in Taiwan and is the first choice for mothers buying groceries every day.

Case details

Brand: Quanlian Welfare Center OFF COFFEE

Brand owner: Quanlian Welfare Center

Main agency: Ogilvy Taipei

Main agency holding group: WPP

Put on the market: Taiwan

Industry: Non-Alcoholic Beverages - Non-Carbonated Beverages

Media channels:outdoor billboards,...