PX Mart's Off Coffee：“Mom's Black Hole”

叶明桂，范君达，曹睿珊

PX Mart is the largest supermarket chain in Taiwan and is the first choice for mothers buying groceries every day.

Case details

Brand: Quanlian Welfare Center OFF COFFEE

Brand owner: Quanlian Welfare Center

Main agency: Ogilvy Taipei

Main agency holding group: WPP

Put on the market: Taiwan

Industry: Non-Alcoholic Beverages - Non-Carbonated Beverages

Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), printing & publications (print, newspaper), influencers (star/celebrity spokesperson)

Budget: 1-2 million RMB

Summary

PX Mart is the largest supermarket chain in Taiwan and is the first choice for mothers buying groceries every day.

To attract this key consumer group to the launch of its brewed...

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