PX Mart: The philosophy of thrifty fitness

PX Mart, a supermarket, transformed itself into a gym in Taiwan to attract young adults to its brand.

Campaign details

Brand: PX MartBrand owner: PX MartEntrant company: Ogilvy Taiwan, Taipei CityMarket: TaiwanSector: Supermarkets & grocery storesMedia channels: Mobile & apps, Online video, Social media, TelevisionBudget: 500k - 1 million

Campaign video...