PX Mart: The Philosophy of Thrift

Ethan Lee, Jimmy Fan

Supermarket brand PX Mart grew penetration among under-30s shoppers in Taiwan with a four-year campaign platform that invited them to be thriftier.

Campaign details

Brand: PX Mart Brand owner: PX Mart Entrant company: Ogilvy & MatherIdea creation: Ogilvy Taipei City Market: Taiwan, China Sector: Supermarkets & grocery stores Media channels: Online video, Outdoor, Out-of-home, Social mediaBudget:Up to...

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