PVR’s: Why Ads Work on Fast Forward and the Implications for Accessing TV Campaigns

Dr Alastair Goode and Julian Dobinson

This paper will outline a research project commissioned by Sky media to investigate what happened when viewers watch ads at x30 fast forward (as if they were fast forwarding through an ad break on a PVR).

PVR's: Why Ads Work on Fast Forward and the Implications for Accessing TV Campaigns

Dr Alastair GoodeDUCKFOOT Research and Development Ltd

Julian DobinsonSky Media: British Broadcasting Ltd

This paper is in two parts. Part 1 will outline a research project...

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