PVR’s: Why Ads Work on Fast Forward and the Implications for Accessing TV Campaigns
Dr Alastair Goode and Julian Dobinson
This paper will outline a research project commissioned by Sky media to investigate what happened when viewers watch ads at x30 fast forward (as if they were fast forwarding through an ad break on a PVR).
PVR's: Why Ads Work on Fast Forward and the Implications for Accessing TV Campaigns
Dr Alastair GoodeDUCKFOOT Research and Development Ltd
Julian DobinsonSky Media: British Broadcasting Ltd
This paper is in two parts. Part 1 will outline a research project...
