PVRs - the end of TV advertising as we know it?

WARC Hot Topics are the essential guide to debates in and around marketing. This paper provides an overview of Personal Video Recorders (PVRs), including the growth of the technology and its likely effect on viewing habits and, ultimately, traditional spot advertising.

PVRs - the end of TV advertising as we know it?

February 2004
New Page 1

Its the only technology in a very long time that has actually revolutionised the way I interact with an existing medium                                   ...