PVRs - the end of TV advertising as we know it?
February 2004Its the only technology in a very long time that has actually revolutionised the way I interact with an existing medium TiVo Subscriber
So-called Personal Video Recorders (PVRs) or Digital Video Recorders (DVRs) have been available since early 1999, and have been hailed both as the most wonderful and empowering aid for people to manage multi-channel TV and as the probable end of TV advertising as we know it. TiVo, the most conspicuously marketed brand, has attracted a vast...