PVRs - the end of TV advertising as we know it?

WARC Hot Topics are the essential guide to debates in and around marketing. This paper provides an overview of Personal Video Recorders (PVRs), including the growth of the technology and its likely effect on viewing habits and, ultimately, traditional spot advertising.

PVRs - the end of TV advertising as we know it?

February 2004
New Page 1

Its the only technology in a very long time that has actually revolutionised the way I interact with an existing medium                                     TiVo Subscriber

So-called Personal Video Recorders (PVRs) or Digital Video Recorders (DVRs) have been available since early 1999, and have been hailed both as the most wonderful and empowering aid for people to manage multi-channel TV and as the probable end of TV advertising as we know it. TiVo, the most conspicuously marketed brand, has attracted a vast...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands