Putting your customer at the center

Describes how a five-step procedure for genuinely customer-centric market segmentation achieved “spectacular” results in practice for Dell Computers and Fidelity Investments in the USA.

Putting Your Customer At the Center: Unleashing Your Company's Profitable Growth Potential

Larry Selden Selden & AssociatesGeoffrey Colvin Fortune Magazine

Virtually every company we meet these days claims to be customer-centric newspapers included....