Putting Your Customer At the Center: Unleashing Your Company's Profitable Growth Potential
Larry Selden Selden & AssociatesGeoffrey Colvin Fortune Magazine
Virtually every company we meet these days claims to be customer-centric newspapers included.
Yet these companies' managers moan about declining customer loyalty, oppressive competitive price pressures, and the difficulty of attracting lots of new customers. It's clear their customers don't think these companies are customer-centric and, in truth,...