Putting your customer at the center
Geoffrey Colvin and Larry Selden
Describes how a five-step procedure for genuinely customer-centric market segmentation achieved “spectacular” results in practice for Dell Computers and Fidelity Investments in the USA.
Putting Your Customer At the Center:
Unleashing Your Company's Profitable Growth Potential
Larry Selden
Selden & AssociatesGeoffrey Colvin
Fortune Magazine
Virtually every company
we meet these days claims to be customer-centric newspapers included....
