Putting the person into context
This article derives from a seminar looking at the implications of neuromarketing. Like so many false dawns, neuromarketing tends to obscure the messy whole by drawing attention to one piece.
But I want to explore the assumptions we make when we look at 'consumer behaviour' and ask 'why?'
Let us start with two titans of modern philosophy: William James said that 'Cause is an altar to an unknown god.' Mary Poppins, on the other hand, claimed 'I never explain anything.'
We are, as a species, 'pattern-seekers', searching out meaning, causality and explanation....