Putting the person into context

This article criticises the tendency of marketers to think in terms of linear cause and effect, assuming that they are in control and consumers are their 'targets'.

Putting the person into context

Anthony Tasgal

This article derives from a seminar looking at the implications of neuromarketing. Like so many false dawns, neuromarketing tends to obscure the messy whole by drawing attention to one piece.

But I want to explore...

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