Putting Listening to Work: The Essentials of Listening

This article is excerpted from the forthcoming publication, The ARF Listening Playbook, which is concerned with listening to conversations as part of brand strategy.

Putting Listening to Work: The Essentials of Listening

Stephen D. Rappaport

Advertising Research Foundation

Editor’s Note: Stephen D. Rappaport’s The ARF Listening Playbook, published by the Advertising Research Foundation in early 2010, is a...
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