Putting a ring on it: Why brand-building needs commitment as well as creativity

Mimi Turner, James Hurman and David Tiltman

Author, researcher and strategist James Hurman joins Mimi Turner of the LinkedIn B2B Institute and David Tiltman of WARC to share the latest research into B2B effectiveness, and discuss how the industry can apply it.

Discover more sessions from WARC at the Cannes Lions Festival 2022 here....

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