Putting A Price On Insurance Branding

In 2007, 50 per cent of all UK car insurance was bought online, and one in five transactions started on a price comparison website.

Putting A Price On Insurance Branding 

Tim Evershed

The growth of the internet over the last decade has changed the way personal insurance is bought, sold and priced in the UK. Insurers have had to alter their marketing strategies to compete online...

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